This is a 360-content position where you’ll be the beating heart of all the operations. You’ll be responsible for the entire content lifecycle. From curiosity and research, to creative thinking, interviewing, and producing, editing and publishing content. Day-to-day: Together with the rest of the marketing team and the VP of Marketing and Communications, you’ll: Conduct research to understand the type of content your audience wants, this will sometimes mean running interviews, polling your audience, and even having a chat with your colleagues or subject matter experts for inspiration. Ensure the content marketing strategy aligns with the customer journey to increase customer conversion rates and improve retention rates. Create inbound and outbound content to serve as the fuel for all marketing channels. These include whitepapers, brochures, infographics, sales enablement documents, video storyboards, and interviews. Increase MQL and SQL conversion by mapping aligning content with customer needs and interests. Drive visitors to the web site with quality tailored content. Your motivation should be to always inspire, entertain, educate, and compel, the reader into performing the desired action. In short: turn them into customers! In collaboration with digital marketing, create a structured process for keyword research and monitoring that’s applied seamlessly into brand collateral. Manage and maintain a content inventory including editorial calendars and content assets. Who are you? Ultimately your going to have to tell us that yourself. But here are some boxes we’re hoping you tick: Creative and analytical thinking. Innovative and willing to experiment with different formats and new channels. Constantly on the lookout for new ideas and concepts. Excited to fill knowledge gaps, learn and grow; Capable of adapting copy from short to long form. Understanding of the difference between B2B and B2C engagement. Able to create beautifully written content with the power to convert and retain end users Creative about ways of building an online presence, while also relying on data and analytics to understand the impact; Skilled at writing content that can be transformed into other forms of media. For example, it can become a script for a video, or a webinar. A love of research and being ultra prepared. You only put fingers to keys once you own the subject. A focus to create sales through the written word; An understanding of SEO-focused content marketing. That includes keyword research, page and content optimization, audience and persona research, and competitor analysis. Able to capture the voice of our company and translate it into an appealing message across different channels. An obsession with details. We know every word should be chosen with care, and this should be your personal mantra too.
23-06-2021 10:19